Innovations needed to more effectively address major risks for NCDs
10/01/2013 - 09:00
Room 203, Yifu Building, Peking University Health Science Center,
No. 38, Xueyuan Rd, Haidian District, Beijing
This talk will highlight the speaker’s experiences at WHO in tobacco control, at PepsiCo in understanding the possibilities and constraints in tackling dietary risks and now with Vitality where a combination of actuarial science and behavioral economics holds the promise of leading to more effective and sustainable interventions. The critical need for interventions to be based on solid evidence, be scaleable to large populations and be sustained over decades will be stressed.